
Say Goodbye to Flat, Lifeless Hair
Full, Natural Texture in Seconds.
Join 1,500,000+ Who've Switched to BASED.
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
A Lightweight Texture Powder for Clean, Buildable Volume
● LIGHTWEIGHT TEXTURE POWDER: Unlike heavy gels or pastes, our Texture Powder is lightweight, volumizing and easy to apply. We formulated our powder to instantly add volume with a clean matte finish by absorbing any excess oil.
● SHORT TO MEDIUM HAIR TYPE: To provide proper hold and volume, our texture powder is best for hair under 6 inches in length.
● CONVENIENT SPRAY BOTTLE DESIGN: The spray bottle design allows you to get a consistent amount of powder every time. Simply take off the cap, pump, and style. No more making messes with shaker bottles.
● QUALITY INGREDIENTS: Our Hair Texturizing Powder is 100% vegan and cruelty free. Made in The United States with no Sulfates, Parabens, or Phthalates. We only use 5 ingredients: Silica Silylate, Oryza Sativa (Rice) Starch, Silica, Mica, & Maranta Arundinacea Root Extract so you know exactly what you’re putting in your hair.
1,500,000+ HAVE SWITCHED TO BASED
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Hear from the men who have elevated their confidence & health by switching to BASED.
How To Use
From Flat to Textured in Seconds.
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Weightless Volume
Matte, Natural Finish
Long-Lasting Hold
Say goodbye to flat, lifeless hair and embrace natural styles | Real user experience
Frequently Asked Questions
How is the BASED Texture Powder different from traditional styling powders?
How is the BASED Texture Powder different from traditional styling powders?
Unlike traditional styling products that can leave your hair feeling overly stiff or greasy, BASED Texture Powder offers a lightweight, matte finish that adds instant volume and texture.
Traditional powders also use a shaker bottle creating uneven distribution, mess and buildup—BASED Texture Powder features a precision pump allowing for targeted application, control and consistent results without residue or waste.
Also unlike the others, we only use five 100% non-toxic ingredients without any fillers or harmful, toxic chemicals.
Is this suitable for all hair types?
Is this suitable for all hair types?
BASED Texture Powder is tailored for straight to wavy hair, particularly for those with fine or shorter hair between 0 and 4 inches.
How do I apply it for best results?
How do I apply it for best results?
Simple. Spray it 2-4 times, scrunch it into your roots to activate, then style it exactly how you want. Amount of sprays will vary on your hair length and thickness.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, Texture Powder works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Texture Powder and BASED Hair Clay.
Can I use it after the gym or when my hair gets sweaty?
Can I use it after the gym or when my hair gets sweaty?
Need a post-gym touchup? We got you. Once your hair is dry from sweat, a few sprays will get you that much needed touchup. With it being so light and compact, it's a perfect fit for a gym bag or a backpack.








